Ford Explorer Price in Florida
As of September 6, 2026, there are 2,851 Ford Explorer vehicles available at 89 dealerships in Florida. Florida dealers are pricing competitively — the average selling price is $3,328 below MSRP, with 100% of inventory at or under sticker. 89 of 89 dealers are currently pricing below MSRP on average. Prices range from $36,755 to $66,515, with a median of $50,055.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
2,851
In Stock
-$3,328
Avg Markup
100.0%
At/Below MSRP
$50,055
Median Price
Price range: $36,755 — $66,515
Dealers in Florida
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Nick Nicholas Ford, Inc. Inverness, FL | 15 | -$4,000 | 15 |
| Jenkins Ford, LLC Fort Meade, FL | 4 | -$4,000 | 4 |
| Englewood Ford Englewood, FL | 31 | -$4,000 | 31 |
| Alan Jay Ford of Wauchula, Inc. Wauchula, FL | 2 | -$4,000 | 2 |
| Kelly Ford Melbourne, FL | 27 | -$4,000 | 27 |
| Gilbert Ford Okeechobee, FL | 7 | -$4,000 | 7 |
| Key West Ford Key West, FL | 6 | -$4,000 | 6 |
| Gary Yeomans Ford Daytona Beach, FL | 47 | -$4,000 | 47 |
| Jarrett-Gordon Ford Winter Haven Winter Haven, FL | 15 | -$4,000 | 15 |
| Rush Truck Center, Orlando Orlando, FL | 1 | -$4,000 | 1 |
| Lorenzo Ford Homestead, FL | 57 | -$3,816 | 57 |
| Weikert Ford Inc Lake Wales, FL | 18 | -$3,806 | 18 |
| Ford of Clermont Clermont, FL | 18 | -$3,806 | 18 |
| Elder Ford of Tampa Tampa, FL | 17 | -$3,794 | 17 |
| Mullinax Ford Kissimmee, FL | 15 | -$3,767 | 15 |
| Veterans Ford Tampa, FL | 44 | -$3,761 | 44 |
| LaBelle Ford La Belle, FL | 13 | -$3,731 | 13 |
| Tropical Ford Orlando, FL | 25 | -$3,720 | 25 |
| Al Packer Ford Royal Palm Beach Royal Palm Beach, FL | 43 | -$3,674 | 43 |
| Ferman Ford Clearwater, FL | 32 | -$3,672 | 32 |
| Prestige Ford, Inc. Mount Dora, FL | 28 | -$3,625 | 28 |
| Parks Ford of Gainesville Gainesville, FL | 18 | -$3,611 | 18 |
| Garber Ford, Inc. Green Cove Springs, FL | 27 | -$3,611 | 27 |
| Parks Ford of Wesley Chapel Wesley Chapel, FL | 61 | -$3,598 | 61 |
| Jarrett Ford of Charlotte County Port Charlotte, FL | 34 | -$3,588 | 34 |
| Key Scales Ford, Inc. Leesburg, FL | 17 | -$3,588 | 17 |
| Gary Smith Ford Inc Fort Walton Bch, FL | 17 | -$3,588 | 17 |
| Midway Ford Miami, FL | 91 | -$3,577 | 91 |
| Gary Yeomans Ford Ocala Ocala, FL | 48 | -$3,563 | 48 |
| AutoNation Ford Miami Miami, FL | 69 | -$3,543 | 69 |
| Lakeland Ford Lakeland, FL | 38 | -$3,539 | 38 |
| Ford of Kendall, LLC Miami, FL | 66 | -$3,523 | 66 |
| Palmetto Ford of Miami Miami, FL | 7 | -$3,500 | 7 |
| Group 1 Ford of Pensacola Pensacola, FL | 42 | -$3,500 | 42 |
| Jarrett Ford, Inc. Dade City, FL | 35 | -$3,500 | 35 |
| Mullinax Ford Apopka, FL | 48 | -$3,490 | 48 |
| Sawgrass Ford Sunrise, FL | 67 | -$3,478 | 67 |
| Sarasota Ford Sarasota, FL | 72 | -$3,465 | 72 |
| Bozard Ford Saint Augustine, FL | 70 | -$3,450 | 70 |
| Ford of Port Richey Port Richey, FL | 19 | -$3,447 | 19 |
| Sam Galloway Ford, Inc. Fort Myers, FL | 57 | -$3,447 | 57 |
| Coggin Deland Ford Orange City, FL | 49 | -$3,429 | 49 |
| Jenkins Ford of Crystal River Crystal River, FL | 6 | -$3,417 | 6 |
| Ford Spring Hill Spring Hill, FL | 18 | -$3,417 | 18 |
| Coconut Point Ford Estero, FL | 41 | -$3,402 | 41 |
| AutoNation Ford Panama City Panama City, FL | 23 | -$3,391 | 23 |
| Greenway Ford, Inc. Orlando, FL | 80 | -$3,388 | 80 |
| Wayne Akers Ford Lake Worth, FL | 45 | -$3,378 | 45 |
| Tamiami Ford, Inc. Naples, FL | 56 | -$3,375 | 56 |
| AutoNation Ford Bradenton Bradenton, FL | 47 | -$3,330 | 47 |
| Cocoa Ford Cocoa, FL | 20 | -$3,300 | 20 |
| Jarrett-Scott Ford, Inc. Plant City, FL | 35 | -$3,300 | 35 |
| Plantation Ford Plantation, FL | 35 | -$3,300 | 35 |
| Beck Ford Palatka, FL | 10 | -$3,300 | 10 |
| Ford of Hialeah Hialeah, FL | 54 | -$3,287 | 54 |
| Gary Yeomans Ford Palm Bay Palm Bay, FL | 53 | -$3,274 | 53 |
| Starling Ford Titusville, FL | 38 | -$3,263 | 38 |
| Metro Ford, Inc. Miami, FL | 66 | -$3,258 | 66 |
| Pines Ford Pembroke Pines, FL | 47 | -$3,255 | 47 |
| Step One Ford Crestview Crestview, FL | 14 | -$3,250 | 14 |
| Karl Flammer Ford Inc Tarpon Springs, FL | 13 | -$3,192 | 13 |
| Grieco Ford of Fort Lauderdale Fort Lauderdale, FL | 31 | -$3,097 | 31 |
| Alan Jay Ford Sebring, FL | 11 | -$3,045 | 11 |
| AutoNation Ford Sanford Sanford, FL | 22 | -$3,045 | 22 |
| AutoNation Ford St. Petersburg St Petersburg, FL | 51 | -$3,039 | 51 |
| Brooksville Ford Brooksville, FL | 20 | -$2,950 | 20 |
| Al Packer Ford West Palm Beach, FL | 23 | -$2,935 | 23 |
| Murray Ford of Starke, Inc. Starke, FL | 26 | -$2,923 | 26 |
| Sun State Ford, Inc. Orlando, FL | 13 | -$2,923 | 13 |
| Essential Ford of Stuart Stuart, FL | 16 | -$2,906 | 16 |
| Mullinax Ford New Smyrna Beach, FL | 22 | -$2,886 | 22 |
| Mullinax Ford of Vero Beach Vero Beach, FL | 34 | -$2,868 | 34 |
| Holler Ford Maitland, FL | 43 | -$2,860 | 43 |
| Brandon Ford Tampa, FL | 61 | -$2,852 | 61 |
| Kisselback Ford Saint Cloud, FL | 18 | -$2,833 | 18 |
| Chipola Ford Marianna, FL | 3 | -$2,833 | 3 |
| AutoNation Ford Margate Margate, FL | 55 | -$2,791 | 55 |
| Jarrett-Gordon Ford, Inc. Davenport, FL | 26 | -$2,788 | 26 |
| Grieco Ford of Delray Beach Delray Beach, FL | 49 | -$2,786 | 49 |
| Matthews-Currie Ford Company Nokomis, FL | 22 | -$2,727 | 22 |
| Bartow Ford Company Bartow, FL | 41 | -$2,720 | 41 |
| Sunrise Ford Fort Pierce, FL | 20 | -$2,600 | 20 |
| Mullinax Ford Lake Park, FL | 47 | -$2,585 | 47 |
| DeSoto Ford Arcadia, FL | 9 | -$2,444 | 9 |
| Palm Coast Ford Palm Coast, FL | 24 | -$2,396 | 24 |
| Bill Currie Ford Tampa, FL | 17 | -$2,147 | 17 |
| Walker Ford Company, Inc. Clearwater, FL | 10 | -$1,900 | 10 |
| Bill Jarrett Ford, Inc. Avon Park, FL | 13 | -$1,846 | 13 |
| Gator Ford Seffner, FL | 6 | -$1,667 | 6 |