Ford Explorer Price in Florida
As of October 21, 2026, there are 3,738 Ford Explorer vehicles available at 101 dealerships in Florida. Florida dealers are pricing competitively — the average selling price is $2,073 below MSRP, with 100% of inventory at or under sticker. 101 of 101 dealers are currently pricing below MSRP on average. Prices range from $36,755 to $70,060, with a median of $50,505.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
3,738
In Stock
-$2,073
Avg Markup
100.0%
At/Below MSRP
$50,505
Median Price
Price range: $36,755 to $70,060.
Dealers in Florida
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Key West Ford Key West, FL | 5 | -$4,000 | 5 |
| Jenkins Ford, LLC Fort Meade, FL | 3 | -$4,000 | 3 |
| Alan Jay Ford of Wauchula, Inc. Wauchula, FL | 1 | -$4,000 | 1 |
| Gary Yeomans Ford Daytona Beach, FL | 36 | -$3,806 | 36 |
| Nick Nicholas Ford, Inc. Inverness, FL | 14 | -$3,750 | 14 |
| Kelly Ford Melbourne, FL | 18 | -$3,611 | 18 |
| Chiefland Ford Chiefland, FL | 8 | -$3,563 | 8 |
| Jenkins Ford of Crystal River Crystal River, FL | 6 | -$3,417 | 6 |
| Tropical Ford Orlando, FL | 29 | -$3,397 | 29 |
| Coggin Deland Ford Orange City, FL | 32 | -$3,344 | 32 |
| Veterans Ford Tampa, FL | 41 | -$3,317 | 41 |
| Parks Ford of Gainesville Gainesville, FL | 18 | -$3,222 | 18 |
| Lorenzo Ford Homestead, FL | 47 | -$3,106 | 47 |
| Duval Ford Jacksonville, FL | 26 | -$3,058 | 26 |
| Garber Ford, Inc. Green Cove Springs, FL | 25 | -$3,020 | 25 |
| AutoNation Ford Miami Miami, FL | 42 | -$3,000 | 42 |
| Santa Fe Ford, Inc. Alachua, FL | 7 | -$3,000 | 7 |
| Parks Ford of Wesley Chapel Wesley Chapel, FL | 57 | -$2,956 | 57 |
| Tamiami Ford, Inc. Naples, FL | 46 | -$2,935 | 46 |
| Gary Yeomans Ford Palm Bay Palm Bay, FL | 47 | -$2,883 | 47 |
| Midway Ford Miami, FL | 82 | -$2,848 | 82 |
| Timberland Ford Perry, FL | 3 | -$2,833 | 3 |
| Englewood Ford Englewood, FL | 38 | -$2,803 | 38 |
| LaBelle Ford La Belle, FL | 14 | -$2,750 | 14 |
| Greenway Ford, Inc. Orlando, FL | 88 | -$2,727 | 88 |
| Coconut Point Ford Estero, FL | 46 | -$2,707 | 46 |
| Sarasota Ford Sarasota, FL | 67 | -$2,694 | 67 |
| Group 1 Ford of Pensacola Pensacola, FL | 40 | -$2,688 | 40 |
| Walt's Live Oak Ford Live Oak, FL | 8 | -$2,688 | 8 |
| Coggin Ford Jacksonville, FL | 37 | -$2,676 | 37 |
| Gary Yeomans Ford Ocala Ocala, FL | 54 | -$2,639 | 54 |
| Palmetto Ford of Miami Miami, FL | 5 | -$2,600 | 5 |
| Jarrett Ford, Inc. Dade City, FL | 29 | -$2,552 | 29 |
| Rountree-Moore Ford Lake City, FL | 14 | -$2,500 | 14 |
| Sam Galloway Ford, Inc. Fort Myers, FL | 64 | -$2,469 | 64 |
| Beck Ford Palatka, FL | 11 | -$2,409 | 11 |
| Prestige Ford, Inc. Mount Dora, FL | 37 | -$2,392 | 37 |
| Al Packer Ford West Palm Beach, FL | 17 | -$2,353 | 17 |
| Ford of Hialeah Hialeah, FL | 69 | -$2,326 | 69 |
| Starling Ford Titusville, FL | 31 | -$2,306 | 31 |
| Al Packer Ford Royal Palm Beach Royal Palm Beach, FL | 53 | -$2,283 | 53 |
| AutoNation Ford St. Petersburg St Petersburg, FL | 59 | -$2,280 | 59 |
| Wayne Akers Ford Lake Worth, FL | 40 | -$2,250 | 40 |
| Jarrett-Gordon Ford Winter Haven Winter Haven, FL | 20 | -$2,250 | 20 |
| Rush Truck Center, Orlando Orlando, FL | 2 | -$2,250 | 2 |
| Sawgrass Ford Sunrise, FL | 75 | -$2,227 | 75 |
| Elder Ford of Tampa Tampa, FL | 21 | -$2,167 | 21 |
| AutoNation Ford Bradenton Bradenton, FL | 57 | -$2,158 | 57 |
| Paul Clark Ford Yulee, FL | 19 | -$2,158 | 19 |
| Ford of Kendall, LLC Miami, FL | 87 | -$2,149 | 87 |
| Cocoa Ford Cocoa, FL | 17 | -$2,147 | 17 |
| Ford Spring Hill Spring Hill, FL | 21 | -$2,000 | 21 |
| Metro Ford, Inc. Miami, FL | 76 | -$1,974 | 76 |
| Ford of Clermont Clermont, FL | 19 | -$1,974 | 19 |
| Jarrett-Scott Ford, Inc. Plant City, FL | 31 | -$1,968 | 31 |
| Lakeland Ford Lakeland, FL | 66 | -$1,932 | 66 |
| AutoNation Ford Panama City Panama City, FL | 32 | -$1,922 | 32 |
| AutoNation Ford Sanford Sanford, FL | 35 | -$1,900 | 35 |
| AutoNation Ford Jacksonville Jacksonville, FL | 35 | -$1,900 | 35 |
| Gary Smith Ford Inc Fort Walton Bch, FL | 23 | -$1,870 | 23 |
| Grieco Ford of Fort Lauderdale Fort Lauderdale, FL | 57 | -$1,851 | 57 |
| Plantation Ford Plantation, FL | 47 | -$1,840 | 47 |
| Jarrett Ford of Charlotte County Port Charlotte, FL | 56 | -$1,813 | 56 |
| Holler Ford Maitland, FL | 59 | -$1,805 | 59 |
| Mullinax Ford New Smyrna Beach, FL | 35 | -$1,800 | 35 |
| Pines Ford Pembroke Pines, FL | 76 | -$1,789 | 76 |
| Weikert Ford Inc Lake Wales, FL | 33 | -$1,773 | 33 |
| AutoNation Ford Orange Park Jacksonville, FL | 25 | -$1,760 | 25 |
| Karl Flammer Ford Inc Tarpon Springs, FL | 17 | -$1,735 | 17 |
| Jarrett-Gordon Ford, Inc. Davenport, FL | 37 | -$1,730 | 37 |
| Grieco Ford of Delray Beach Delray Beach, FL | 73 | -$1,699 | 73 |
| Bartow Ford Bartow, FL | 60 | -$1,667 | 60 |
| Ford of Port Richey Port Richey, FL | 30 | -$1,667 | 30 |
| Bill Currie Ford Tampa, FL | 21 | -$1,667 | 21 |
| Alan Jay Ford Sebring, FL | 12 | -$1,667 | 12 |
| Gilbert Ford Okeechobee, FL | 12 | -$1,667 | 12 |
| Chipola Ford Marianna, FL | 3 | -$1,667 | 3 |
| Key Scales Ford, Inc. Leesburg, FL | 29 | -$1,586 | 29 |
| Tallahassee Ford Tallahassee, FL | 40 | -$1,550 | 40 |
| Bozard Ford Saint Augustine, FL | 71 | -$1,535 | 71 |
| Brandon Ford Tampa, FL | 73 | -$1,507 | 73 |
| Essential Ford of Stuart Stuart, FL | 35 | -$1,500 | 35 |
| Havana Ford Havana, FL | 14 | -$1,500 | 14 |
| AutoNation Ford Margate Margate, FL | 74 | -$1,493 | 74 |
| Murray Ford of Starke, Inc. Starke, FL | 39 | -$1,487 | 39 |
| Ferman Ford Clearwater, FL | 71 | -$1,486 | 71 |
| Mullinax Ford Apopka, FL | 103 | -$1,417 | 103 |
| Mullinax Ford Kissimmee, FL | 28 | -$1,375 | 28 |
| Step One Ford Crestview Crestview, FL | 20 | -$1,375 | 20 |
| Palm Coast Ford Palm Coast, FL | 61 | -$1,246 | 61 |
| Walker Ford Company, Inc. Clearwater, FL | 15 | -$1,200 | 15 |
| Sun State Ford, Inc. Orlando, FL | 32 | -$1,156 | 32 |
| Mullinax Ford Lake Park, FL | 77 | -$1,136 | 77 |
| DeSoto Ford Arcadia, FL | 17 | -$1,118 | 17 |
| Brooksville Ford Brooksville, FL | 46 | -$1,109 | 46 |
| Matthews-Currie Ford Company Nokomis, FL | 31 | -$1,065 | 31 |
| Sunrise Ford Fort Pierce, FL | 46 | -$1,033 | 46 |
| Bill Jarrett Ford, Inc. Avon Park, FL | 29 | -$983 | 29 |
| Kisselback Ford Saint Cloud, FL | 23 | -$957 | 23 |
| Mullinax Ford of Vero Beach Vero Beach, FL | 39 | -$949 | 39 |
| Gator Ford Seffner, FL | 22 | -$500 | 22 |