Subaru Ascent Markup by State
Average dealer markup over MSRP on the Ascent in every state, ranked cheapest first across 6,928 active listings. Each brand is refreshed between daily and twice a week.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Maryland | 114 | -$2,482 | $48,593 | 89.5% | View → |
| 2 | Missouri | 111 | -$2,186 | $50,259 | 84.7% | View → |
| 3 | Nebraska | 62 | -$2,143 | $47,786 | 98.4% | View → |
| 4 | North Dakota | 20 | -$2,040 | $50,177 | 65% | View → |
| 5 | Ohio | 242 | -$2,036 | $48,665 | 85.5% | View → |
| 6 | Massachusetts | 272 | -$2,032 | $48,315 | 93% | View → |
| 7 | West Virginia | 86 | -$2,017 | $50,288 | 73.3% | View → |
| 8 | Michigan | 118 | -$1,867 | $50,221 | 76.3% | View → |
| 9 | Virginia | 204 | -$1,832 | $49,148 | 78.4% | View → |
| 10 | Colorado | 176 | -$1,820 | $48,328 | 89.2% | View → |
| 11 | New Hampshire | 86 | -$1,722 | $48,167 | 81.4% | View → |
| 12 | Kansas | 69 | -$1,665 | $48,994 | 82.6% | View → |
| 13 | Rhode Island | 22 | -$1,614 | $48,993 | 100% | View → |
| 14 | Pennsylvania | 444 | -$1,602 | $50,282 | 72.5% | View → |
| 15 | Vermont | 85 | -$1,536 | $47,703 | 95.3% | View → |
| 16 | Connecticut | 177 | -$1,512 | $48,928 | 95.5% | View → |
| 17 | Texas | 547 | -$1,446 | $50,190 | 72% | View → |
| 18 | Idaho | 83 | -$1,425 | $50,171 | 89.2% | View → |
| 19 | Washington | 189 | -$1,404 | $50,438 | 55.6% | View → |
| 20 | Minnesota | 199 | -$1,298 | $50,515 | 60.3% | View → |
| 21 | Indiana | 139 | -$1,281 | $50,100 | 63.3% | View → |
| 22 | Illinois | 174 | -$1,257 | $50,289 | 64.4% | View → |
| 23 | California | 506 | -$1,166 | $50,628 | 62.5% | View → |
| 24 | Arizona | 86 | -$1,162 | $49,993 | 95.3% | View → |
| 25 | Louisiana | 56 | -$1,100 | $50,711 | 73.2% | View → |
| 26 | Kentucky | 26 | -$1,023 | $50,984 | 73.1% | View → |
| 27 | New Jersey | 206 | -$1,018 | $50,859 | 61.7% | View → |
| 28 | Wisconsin | 154 | -$926 | $49,956 | 57.8% | View → |
| 29 | Montana | 50 | -$877 | $49,822 | 92% | View → |
| 30 | Florida | 418 | -$843 | $51,174 | 66% | View → |
| 31 | Arkansas | 80 | -$838 | $50,794 | 100% | View → |
| 32 | North Carolina | 278 | -$789 | $50,756 | 56.5% | View → |
| 33 | Oklahoma | 110 | -$755 | $51,172 | 65.5% | View → |
| 34 | Utah | 59 | -$755 | $51,217 | 47.5% | View → |
| 35 | Oregon | 145 | -$651 | $51,122 | 37.2% | View → |
| 36 | Maine | 117 | -$496 | $50,498 | 99.1% | View → |
| 37 | New York | 399 | -$467 | $50,884 | 51.6% | View → |
| 38 | Tennessee | 143 | -$294 | $51,441 | 44.1% | View → |
| 39 | South Carolina | 63 | -$293 | $50,917 | 41.3% | View → |
| 40 | Delaware | 26 | -$154 | $52,750 | 100% | View → |
| 41 | Wyoming | 6 | -$51 | $50,786 | 50% | View → |
| 42 | Nevada | 69 | +$67 | $51,388 | 44.9% | View → |
| 43 | Iowa | 36 | +$122 | $50,914 | 8.3% | View → |
| 44 | Georgia | 120 | +$232 | $51,811 | 34.2% | View → |
| 45 | South Dakota | 45 | +$246 | $50,880 | 11.1% | View → |
| 46 | Mississippi | 6 | +$425 | $53,306 | 0% | View → |
| 47 | New Mexico | 19 | +$553 | $50,905 | 26.3% | View → |
| 48 | Alaska | 29 | +$617 | $52,018 | 0% | View → |
| 49 | Alabama | 57 | +$787 | $51,730 | 21.1% | View → |
The short version
Dealer markup on the Ascent varies a lot by state. Right now the cheapest state to buy is Maryland, where the average listing runs -$2,482 versus MSRP — compared with a national average of -$1,197. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Built from live dealer inventory; each brand is refreshed between daily and twice a week.
See also: Ascent market overview · cheapest Ascent listings · dealer markups explained