Subaru Ascent Markup by State
Average dealer markup over MSRP on the Ascent in every state, ranked cheapest first across 6,869 active listings. Updated daily.
Active listings
6,869
National avg markup
-$1,110
Cheapest state
Vermont
% below MSRP
64.9%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Vermont | 102 | -$2,208 | $47,041 | 67.6% | View → |
| 2 | Massachusetts | 216 | -$2,157 | $47,228 | 68.1% | View → |
| 3 | North Dakota | 16 | -$2,071 | $51,049 | 75% | View → |
| 4 | Maryland | 114 | -$2,016 | $50,560 | 84.2% | View → |
| 5 | Rhode Island | 19 | -$1,913 | $48,319 | 63.2% | View → |
| 6 | Arizona | 83 | -$1,866 | $50,162 | 98.8% | View → |
| 7 | Washington | 181 | -$1,792 | $50,051 | 69.6% | View → |
| 8 | Nebraska | 62 | -$1,777 | $50,119 | 87.1% | View → |
| 9 | Wisconsin | 163 | -$1,676 | $50,384 | 68.1% | View → |
| 10 | West Virginia | 94 | -$1,651 | $49,069 | 68.1% | View → |
| 11 | New Hampshire | 78 | -$1,637 | $46,849 | 65.4% | View → |
| 12 | Colorado | 192 | -$1,579 | $50,491 | 88.5% | View → |
| 13 | Connecticut | 155 | -$1,529 | $49,250 | 76.8% | View → |
| 14 | Ohio | 271 | -$1,488 | $50,093 | 73.8% | View → |
| 15 | Pennsylvania | 385 | -$1,466 | $50,467 | 72.5% | View → |
| 16 | Virginia | 220 | -$1,444 | $50,520 | 74.1% | View → |
| 17 | Illinois | 186 | -$1,424 | $50,254 | 68.3% | View → |
| 18 | Michigan | 150 | -$1,418 | $50,205 | 70% | View → |
| 19 | Missouri | 92 | -$1,245 | $50,326 | 75% | View → |
| 20 | Florida | 428 | -$1,235 | $50,482 | 80.4% | View → |
| 21 | Kansas | 69 | -$1,155 | $50,796 | 88.4% | View → |
| 22 | Idaho | 102 | -$1,152 | $48,133 | 85.3% | View → |
| 23 | Texas | 559 | -$1,130 | $50,426 | 57.2% | View → |
| 24 | New Jersey | 179 | -$1,078 | $50,571 | 67.6% | View → |
| 25 | California | 588 | -$1,002 | $50,524 | 65% | View → |
| 26 | South Carolina | 74 | -$986 | $50,527 | 45.9% | View → |
| 27 | Indiana | 121 | -$981 | $50,294 | 69.4% | View → |
| 28 | Arkansas | 47 | -$948 | $49,194 | 44.7% | View → |
| 29 | Nevada | 59 | -$877 | $47,871 | 74.6% | View → |
| 30 | Kentucky | 38 | -$760 | $49,757 | 55.3% | View → |
| 31 | Louisiana | 54 | -$732 | $50,214 | 57.4% | View → |
| 32 | North Carolina | 270 | -$708 | $50,518 | 51.1% | View → |
| 33 | Minnesota | 235 | -$676 | $50,603 | 54.9% | View → |
| 34 | Wyoming | 7 | -$674 | $53,007 | 71.4% | View → |
| 35 | Utah | 57 | -$671 | $50,852 | 63.2% | View → |
| 36 | Montana | 48 | -$611 | $49,862 | 100% | View → |
| 37 | Oregon | 159 | -$580 | $50,816 | 76.1% | View → |
| 38 | Iowa | 42 | -$460 | $50,796 | 14.3% | View → |
| 39 | New York | 262 | -$306 | $50,302 | 42% | View → |
| 40 | Tennessee | 165 | -$275 | $51,005 | 61.2% | View → |
| 41 | Oklahoma | 104 | -$179 | $51,255 | 37.5% | View → |
| 42 | New Mexico | 25 | +$25 | $52,843 | 36% | View → |
| 43 | Delaware | 26 | +$29 | $54,608 | 38.5% | View → |
| 44 | Georgia | 129 | +$98 | $51,506 | 48.8% | View → |
| 45 | South Dakota | 45 | +$274 | $50,952 | 6.7% | View → |
| 46 | Maine | 102 | +$357 | $51,024 | 16.7% | View → |
| 47 | Alabama | 55 | +$364 | $51,349 | 29.1% | View → |
| 48 | Mississippi | 11 | +$425 | $52,258 | 0% | View → |
| 49 | Alaska | 30 | +$586 | $51,786 | 0% | View → |
The short version
Dealer markup on the Ascent varies a lot by state. Right now the cheapest state to buy is Vermont, where the average listing runs -$2,208 versus MSRP — compared with a national average of -$1,110. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Ascent market overview · cheapest Ascent listings · dealer markups explained