Subaru Ascent Markup by State
Average dealer markup over MSRP on the Ascent in every state, ranked cheapest first across 8,148 active listings. Updated daily.
Active listings
8,148
National avg markup
-$1,686
Cheapest state
Missouri
% below MSRP
76.6%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Missouri | 112 | -$2,895 | $49,537 | 89.3% | View → |
| 2 | Michigan | 183 | -$2,829 | $49,787 | 96.2% | View → |
| 3 | Arkansas | 63 | -$2,574 | $49,378 | 100% | View → |
| 4 | Nevada | 91 | -$2,478 | $48,353 | 89% | View → |
| 5 | Massachusetts | 240 | -$2,477 | $48,202 | 82.1% | View → |
| 6 | Nebraska | 65 | -$2,401 | $49,753 | 96.9% | View → |
| 7 | West Virginia | 84 | -$2,400 | $49,910 | 89.3% | View → |
| 8 | Washington | 260 | -$2,347 | $48,310 | 84.2% | View → |
| 9 | North Dakota | 19 | -$2,316 | $47,056 | 100% | View → |
| 10 | Colorado | 280 | -$2,264 | $49,760 | 91.8% | View → |
| 11 | Connecticut | 179 | -$2,173 | $48,275 | 78.8% | View → |
| 12 | Ohio | 330 | -$2,148 | $49,691 | 78.2% | View → |
| 13 | Pennsylvania | 488 | -$2,129 | $50,275 | 85% | View → |
| 14 | Texas | 617 | -$2,121 | $50,151 | 77.1% | View → |
| 15 | Indiana | 177 | -$2,042 | $49,032 | 78% | View → |
| 16 | Idaho | 103 | -$1,974 | $48,662 | 92.2% | View → |
| 17 | Minnesota | 186 | -$1,955 | $50,368 | 67.2% | View → |
| 18 | Maryland | 146 | -$1,901 | $50,691 | 78.1% | View → |
| 19 | Wisconsin | 184 | -$1,881 | $50,278 | 71.2% | View → |
| 20 | North Carolina | 298 | -$1,861 | $50,559 | 83.2% | View → |
| 21 | Virginia | 246 | -$1,855 | $50,827 | 80.9% | View → |
| 22 | New Hampshire | 118 | -$1,803 | $48,110 | 60.2% | View → |
| 23 | Vermont | 104 | -$1,799 | $48,202 | 63.5% | View → |
| 24 | Louisiana | 62 | -$1,790 | $48,819 | 87.1% | View → |
| 25 | South Carolina | 78 | -$1,765 | $50,196 | 73.1% | View → |
| 26 | Utah | 96 | -$1,657 | $50,250 | 86.5% | View → |
| 27 | Kansas | 57 | -$1,584 | $50,820 | 98.2% | View → |
| 28 | Kentucky | 45 | -$1,521 | $48,828 | 73.3% | View → |
| 29 | New Jersey | 220 | -$1,511 | $50,679 | 77.7% | View → |
| 30 | Oklahoma | 103 | -$1,463 | $48,343 | 67% | View → |
| 31 | Florida | 488 | -$1,427 | $50,933 | 79.5% | View → |
| 32 | Illinois | 216 | -$1,401 | $50,413 | 68.1% | View → |
| 33 | California | 736 | -$1,344 | $50,662 | 75.4% | View → |
| 34 | Arizona | 109 | -$1,250 | $50,362 | 98.2% | View → |
| 35 | Montana | 59 | -$1,028 | $50,261 | 98.3% | View → |
| 36 | Oregon | 195 | -$1,017 | $50,713 | 80.5% | View → |
| 37 | New York | 354 | -$860 | $50,328 | 64.1% | View → |
| 38 | Delaware | 27 | -$835 | $50,985 | 40.7% | View → |
| 39 | Wyoming | 11 | -$789 | $51,683 | 54.5% | View → |
| 40 | Iowa | 45 | -$770 | $50,889 | 42.2% | View → |
| 41 | New Mexico | 40 | -$605 | $52,279 | 55% | View → |
| 42 | Tennessee | 171 | -$449 | $51,241 | 56.1% | View → |
| 43 | Georgia | 183 | -$251 | $51,259 | 65% | View → |
| 44 | Maine | 120 | +$100 | $50,536 | 25% | View → |
| 45 | South Dakota | 42 | +$185 | $50,815 | 11.9% | View → |
| 46 | Rhode Island | 27 | +$220 | $50,817 | 77.8% | View → |
| 47 | Alaska | 22 | +$539 | $53,910 | 9.1% | View → |
| 48 | Alabama | 63 | +$703 | $52,435 | 30.2% | View → |
| 49 | Mississippi | 6 | +$1,320 | $52,161 | 0% | View → |
The short version
Dealer markup on the Ascent varies a lot by state. Right now the cheapest state to buy is Missouri, where the average listing runs -$2,895 versus MSRP — compared with a national average of -$1,686. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Ascent market overview · cheapest Ascent listings · dealer markups explained