Alabama Dealer Markups & New Car Prices
Live markup data from 209 Alabama dealers across 29,794 active listings. Updated daily.
Active listings
29,794
Avg markup in state
-$1,345
National avg markup
-$1,509
% priced below MSRP
91.3%
The short version
Alabama dealers are charging an average markup of -$1,345 over sticker, which is roughly in line with the national average of -$1,509 (a 11% premium). Of 29,794 current listings, 91.3% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Alabama
| Model | Listings | Avg markup (AL) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 2,198 | -$38 | -$83 | $62,775 | 99.9% | View → |
| Sierra 1500 | 1,969 | -$580 | -$2,250 | $69,594 | 99.2% | View → |
| F-150 | 1,655 | -$4,029 | -$4,161 | $61,490 | 100% | View → |
| RAM 1500 | 1,287 | -$5,171 | -$5,491 | $58,560 | 100% | View → |
| Silverado 2500 HD | 1,242 | -$98 | -$203 | $71,853 | 99.3% | View → |
| Super Duty | 1,237 | -$1,625 | -$2,057 | $85,235 | 100% | View → |
| Explorer | 921 | -$1,710 | -$2,097 | $50,125 | 100% | View → |
| Camry | 904 | +$151 | +$32 | $35,955 | 66.8% | View → |
| Sierra 2500 HD | 893 | -$2,039 | -$2,984 | $90,855 | 99.7% | View → |
| Tacoma | 865 | -$287 | -$532 | $45,838 | 79.4% | View → |
| Grand Cherokee | 806 | -$3,303 | -$3,299 | $47,625 | 100% | View → |
| Bronco | 763 | -$2,819 | -$2,813 | $53,450 | 100% | View → |
| Corolla | 691 | +$316 | +$232 | $26,812 | 67.7% | View → |
| Bronco Sport | 669 | -$2,605 | -$2,454 | $35,385 | 100% | View → |
| Wrangler | 629 | -$3,116 | -$3,270 | $52,165 | 100% | View → |
| RAV4 | 628 | +$238 | +$551 | $40,906 | 67.7% | View → |
| Tundra | 560 | -$974 | -$1,644 | $67,838 | 83.4% | View → |
| RAM 2500 | 450 | -$3,302 | -$3,670 | $73,941 | 100% | View → |
| K4 | 435 | -$838 | -$573 | $25,650 | 100% | View → |
| Expedition | 408 | -$135 | -$219 | $85,733 | 100% | View → |
| Yukon | 404 | -$702 | -$1,101 | $92,283 | 92.7% | View → |
| Sportage | 402 | -$979 | -$752 | $32,656 | 100% | View → |
| Acadia | 363 | -$1,054 | -$1,197 | $52,640 | 96.6% | View → |
| K5 | 358 | -$863 | -$690 | $30,124 | 100% | View → |
| Sorento | 329 | -$1,119 | -$891 | $37,523 | 100% | View → |
| Yukon XL | 327 | -$1,461 | -$1,812 | $96,120 | 92.4% | View → |
| Mustang | 326 | -$1,810 | -$1,883 | $40,700 | 100% | View → |
| Seltos | 312 | -$853 | -$653 | $30,771 | 100% | View → |
| Ranger | 303 | -$1,888 | -$2,006 | $39,675 | 100% | View → |
| Maverick | 275 | -$871 | -$955 | $33,875 | 100% | View → |
| Outback | 256 | -$475 | -$1,251 | $47,101 | 46.1% | View → |
| Telluride Hybrid | 253 | -$1,850 | -$1,542 | $55,359 | 100% | View → |
| Gladiator | 251 | -$4,903 | -$5,233 | $49,508 | 100% | View → |
| Envision | 244 | -$130 | -$214 | $49,134 | 100% | View → |
| Compass | 243 | -$2,058 | -$2,164 | $32,755 | 100% | View → |
| Corolla Cross | 231 | +$327 | +$215 | $31,204 | 69.3% | View → |
| Grand Highlander | 227 | +$228 | +$281 | $57,911 | 70% | View → |
| Grand Wagoneer | 219 | -$336 | -$351 | $82,940 | 100% | View → |
| Enclave | 209 | -$104 | -$330 | $56,955 | 99.5% | View → |
| Charger | 203 | -$4,929 | -$4,421 | $55,705 | 100% | View → |
| Sienna | 192 | +$107 | +$395 | $51,497 | 71.9% | View → |
| Durango | 186 | -$578 | -$791 | $51,005 | 100% | View → |
| Carnival | 184 | -$1,365 | -$1,087 | $42,793 | 100% | View → |
| Cherokee | 179 | -$3,494 | -$3,539 | $39,315 | 100% | View → |
| RAM 3500 | 178 | -$4,420 | -$4,345 | $77,881 | 100% | View → |
| Grand Highlander Hybrid | 177 | -$20 | +$534 | $60,549 | 72.3% | View → |
| Envista | 165 | -$144 | -$150 | $30,875 | 100% | View → |
| 4Runner | 163 | +$74 | +$7 | $59,450 | 63.2% | View → |
| Terrain | 154 | -$43 | -$316 | $42,814 | 91.6% | View → |
| K4 Hatchback | 152 | -$946 | -$764 | $26,763 | 100% | View → |
| Nautilus | 149 | +$4,000 | +$4,000 | $73,990 | 0% | View → |
| Canyon | 147 | -$341 | -$1,245 | $46,524 | 89% | View → |
| Encore GX | 144 | -$149 | -$141 | $31,332 | 100% | View → |
| Sequoia | 138 | -$225 | -$815 | $88,723 | 71.7% | View → |
| CT5 | 126 | +$165 | +$221 | $56,693 | 96% | View → |
| Telluride | 123 | -$1,601 | -$1,266 | $49,719 | 100% | View → |
| Forester | 122 | +$602 | -$719 | $41,438 | 25.4% | View → |
| Crosstrek | 114 | +$614 | -$897 | $37,189 | 35.1% | View → |
| Sportage Hybrid | 109 | -$1,090 | -$833 | $35,971 | 100% | View → |
| Silverado 3500 HD | 108 | -$210 | -$52 | $80,072 | 100% | View → |
| Pacifica | 104 | -$3,375 | -$3,150 | $44,905 | 100% | View → |
| Navigator | 99 | +$3,030 | +$3,091 | $115,890 | 0% | View → |
| RX | 98 | +$55 | -$28 | $62,067 | 67.3% | View → |
| GV80 | 98 | +$1,558 | +$1,479 | $79,410 | 0% | View → |
| TX | 70 | +$130 | -$193 | $69,004 | 60% | View → |
| XT5 | 68 | -$305 | -$44 | $59,760 | 100% | View → |
| Carnival Hybrid | 68 | -$1,607 | -$1,287 | $49,878 | 100% | View → |
| GV70 | 61 | +$1,121 | +$1,206 | $59,245 | 3.3% | View → |
| RAM 3500 Chassis Cab | 61 | -$2,123 | -$1,942 | $73,670 | 100% | View → |
| Ascent | 57 | +$682 | -$1,092 | $51,417 | 28.1% | View → |
| G70 | 56 | +$1,009 | +$955 | $53,503 | 1.8% | View → |
| Highlander | 55 | +$25 | +$150 | $54,092 | 65.5% | View → |
| Sorento Hybrid | 54 | -$1,447 | -$1,106 | $47,232 | 100% | View → |
| Highlander Hybrid | 52 | +$136 | +$403 | $57,263 | 75% | View → |
| Sierra 3500 HD | 52 | -$1,726 | -$2,738 | $93,512 | 100% | View → |
| Escalade | 45 | +$421 | +$64 | $121,614 | 97.7% | View → |
| NX | 43 | +$459 | -$40 | $54,819 | 48.8% | View → |
| 4Runner Hybrid | 40 | +$465 | +$154 | $67,505 | 40% | View → |
| RAM ProMaster | 38 | -$4,000 | -$3,998 | $52,285 | 100% | View → |
| Aviator | 37 | +$5,000 | +$5,183 | $84,670 | 0% | View → |
| LYRIQ | 33 | +$291 | +$208 | $65,594 | 90.9% | View → |
| Land Cruiser | 32 | +$146 | +$356 | $72,903 | 71.9% | View → |
| ES 300h Hybrid | 28 | -$263 | +$345 | $58,281 | 75% | View → |
| Mustang Mach-E | 27 | -$3,500 | -$3,480 | $48,050 | 100% | View → |
| WRX | 27 | -$44 | -$823 | $38,783 | 48.1% | View → |
| Corvette Stingray | 25 | -$3 | +$85 | $94,180 | 96% | View → |
| RX Hybrid | 24 | +$549 | +$399 | $67,634 | 33.3% | View → |
| GR Corolla | 21 | +$144 | +$66 | $49,365 | 66.7% | View → |
| RAM 5500 Chassis Cab | 19 | -$1,947 | -$1,865 | $79,030 | 100% | View → |
| IS | 18 | -$354 | -$43 | $56,267 | 77.8% | View → |
| Escalade ESV | 18 | +$89 | +$87 | $132,355 | 88.9% | View → |
| Optiq | 18 | +$5 | -$38 | $54,431 | 88.9% | View → |
| TX 500h Hybrid | 17 | -$207 | -$170 | $77,218 | 64.7% | View → |
| RAM 4500 Chassis Cab | 17 | -$2,235 | -$1,921 | $77,325 | 100% | View → |
| Niro | 16 | -$987 | -$680 | $32,672 | 100% | View → |
| Escalade IQ | 16 | -$412 | -$110 | $136,929 | 100% | View → |
| ES | 14 | -$278 | -$23 | $61,044 | 85.7% | View → |
| GR86 | 13 | +$337 | +$179 | $36,947 | 53.8% | View → |
| Prius | 13 | +$152 | +$56 | $35,755 | 69.2% | View → |
| Niro EV | 12 | -$1,453 | -$1,015 | $44,800 | 100% | View → |
| Impreza | 12 | -$503 | -$640 | $30,470 | 75% | View → |
| GV80 Coupe | 12 | +$1,864 | +$1,885 | $90,873 | 0% | View → |
| Voyager | 12 | -$3,167 | -$3,119 | $39,350 | 100% | View → |
| Vistiq | 12 | -$350 | +$168 | $82,662 | 100% | View → |
| G80 | 11 | +$1,028 | +$952 | $72,685 | 0% | View → |
| GX | 10 | +$1,550 | +$1,631 | $85,062 | 70% | View → |
| Corvette Z06 | 10 | -$1,756 | -$234 | $145,986 | 100% | View → |
| LX 700h Hybrid | 10 | -$572 | -$460 | $123,151 | 50% | View → |
| CT4 | 9 | -$266 | +$716 | $48,660 | 100% | View → |
| EV9 | 8 | -$1,720 | -$1,711 | $65,374 | 100% | View → |
| EV6 | 7 | -$1,161 | -$1,166 | $42,808 | 100% | View → |
| NX 450h+ Plug-in | 7 | +$231 | +$221 | $67,049 | 57.1% | View → |
| NX Hybrid | 7 | +$695 | +$412 | $60,844 | 14.3% | View → |
| LX | 6 | +$692 | +$97 | $120,599 | 16.7% | View → |
| Escalade IQL | 5 | $0 | -$21 | $138,942 | 100% | View → |
| RX 500h F SPORT | 5 | +$430 | +$421 | $78,275 | 40% | View → |
| Sportage Plug-in Hybrid | 5 | -$1,417 | -$1,073 | $47,723 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Alabama and refreshed every 24 hours.
We only include models with at least five active listings in Alabama so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate