Alabama Dealer Markups & New Car Prices
Live markup data from 233 Alabama dealers across 24,906 active listings. Updated daily.
Active listings
24,906
Avg markup in state
-$1,612
National avg markup
-$1,702
% priced below MSRP
90.6%
The short version
Alabama dealers are charging an average markup of -$1,612 over sticker, which is roughly in line with the national average of -$1,702 (a 5% premium). Of 24,906 current listings, 90.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Alabama
| Model | Listings | Avg markup (AL) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 1,088 | -$4,030 | -$4,286 | $60,890 | 100% | View → |
| Super Duty | 943 | -$2,069 | -$2,505 | $84,880 | 100% | View → |
| RAM 1500 | 913 | -$7,061 | -$7,095 | $56,840 | 100% | View → |
| Elantra | 841 | -$1,686 | -$1,742 | $25,253 | 82.6% | View → |
| Tacoma | 799 | -$21 | -$527 | $45,225 | 82.7% | View → |
| Explorer | 735 | -$3,074 | -$3,252 | $49,830 | 100% | View → |
| Silverado 1500 | 679 | -$91 | -$152 | $61,320 | 99.6% | View → |
| Bronco | 664 | -$2,567 | -$2,885 | $54,258 | 100% | View → |
| Camry | 635 | +$16 | -$56 | $35,816 | 81.9% | View → |
| Tucson | 558 | -$1,012 | +$83 | $30,794 | 83.1% | View → |
| K4 | 537 | -$773 | -$567 | $24,673 | 100% | View → |
| Bronco Sport | 527 | -$2,481 | -$2,503 | $35,385 | 100% | View → |
| Tundra | 524 | -$556 | -$1,178 | $69,803 | 82.8% | View → |
| Wrangler | 521 | -$2,736 | -$2,796 | $50,635 | 100% | View → |
| Sierra 1500 | 475 | -$1,066 | -$2,273 | $70,035 | 97.9% | View → |
| Grand Cherokee | 449 | -$4,870 | -$4,590 | $44,303 | 100% | View → |
| Maverick | 424 | -$337 | -$374 | $33,318 | 100% | View → |
| Silverado 2500 HD | 416 | -$53 | -$222 | $74,927 | 98.5% | View → |
| Expedition | 406 | -$204 | -$116 | $84,620 | 100% | View → |
| K5 | 392 | -$859 | -$675 | $29,929 | 100% | View → |
| Accord | 380 | — | — | $0 | — | View → |
| Corolla | 376 | +$244 | +$107 | $26,592 | 75.5% | View → |
| RAV4 | 375 | +$138 | +$512 | $41,125 | 83.2% | View → |
| Sportage | 363 | -$998 | -$769 | $32,649 | 100% | View → |
| Sorento | 341 | -$1,133 | -$912 | $37,647 | 100% | View → |
| Sierra 2500 HD | 337 | -$3,092 | -$2,989 | $87,937 | 98.8% | View → |
| CR-V | 320 | — | — | $0 | — | View → |
| Gladiator | 285 | -$4,766 | -$4,932 | $49,218 | 100% | View → |
| Compass | 280 | -$1,556 | -$1,700 | $32,755 | 100% | View → |
| Venue | 268 | +$1,845 | +$1,335 | $25,811 | 0% | View → |
| Mustang | 256 | -$1,918 | -$1,857 | $37,915 | 100% | View → |
| Ridgeline | 245 | — | — | $0 | — | View → |
| Santa Fe | 245 | -$1,334 | -$1,349 | $41,219 | 88.6% | View → |
| RAM 2500 | 239 | -$3,698 | -$3,820 | $74,685 | 100% | View → |
| Sonata | 237 | -$348 | +$189 | $28,908 | 70.4% | View → |
| Seltos | 228 | -$838 | -$651 | $29,463 | 100% | View → |
| Outback | 218 | +$2 | -$1,339 | $47,962 | 37.8% | View → |
| Charger | 211 | -$4,810 | -$4,871 | $55,480 | 100% | View → |
| Ranger | 206 | -$1,884 | -$1,972 | $40,070 | 100% | View → |
| Telluride Hybrid | 196 | -$1,897 | -$1,589 | $55,489 | 100% | View → |
| Grand Wagoneer | 194 | -$8 | -$2 | $83,450 | 100% | View → |
| Cherokee | 184 | -$4,421 | -$4,354 | $38,040 | 100% | View → |
| Yukon XL | 184 | -$1,624 | -$1,440 | $93,368 | 94% | View → |
| Carnival | 176 | -$1,360 | -$1,091 | $42,955 | 100% | View → |
| Odyssey | 172 | — | — | $0 | — | View → |
| Corolla Cross | 165 | +$136 | +$183 | $31,472 | 77.6% | View → |
| Yukon | 159 | -$1,364 | -$973 | $90,485 | 94.3% | View → |
| Nautilus | 158 | +$4,500 | +$4,570 | $73,515 | 0% | View → |
| Acadia | 135 | -$1,551 | -$1,699 | $54,108 | 95.6% | View → |
| Sequoia | 133 | +$1 | -$302 | $88,748 | 79.7% | View → |
| HR-V | 133 | — | — | $0 | — | View → |
| RAM 3500 | 131 | -$4,482 | -$4,708 | $77,250 | 100% | View → |
| Grand Highlander | 127 | +$96 | +$246 | $57,539 | 86.6% | View → |
| Enclave | 126 | -$175 | -$300 | $56,528 | 100% | View → |
| Palisade | 125 | -$3,781 | -$1,402 | $48,285 | 100% | View → |
| K4 Hatchback | 125 | -$902 | -$719 | $26,632 | 100% | View → |
| Palisade Hybrid | 124 | -$334 | +$1,154 | $49,959 | 66.7% | View → |
| Sienna | 124 | +$200 | +$451 | $52,373 | 77.4% | View → |
| Grand Highlander Hybrid | 122 | +$123 | +$480 | $60,422 | 83.6% | View → |
| Crosstrek | 121 | +$631 | -$691 | $37,224 | 30.5% | View → |
| 4Runner | 121 | -$22 | -$12 | $51,860 | 79.3% | View → |
| Pilot | 119 | — | — | $0 | — | View → |
| MDX | 113 | — | — | $0 | — | View → |
| Durango | 113 | -$363 | -$489 | $48,535 | 100% | View → |
| Tucson Hybrid | 109 | -$215 | -$152 | $36,499 | 47.4% | View → |
| Canyon | 108 | -$411 | -$927 | $47,365 | 95.4% | View → |
| Navigator | 106 | +$1,434 | +$1,738 | $114,543 | 0% | View → |
| Terrain | 105 | +$43 | -$538 | $37,980 | 88.6% | View → |
| Envista | 103 | -$195 | -$190 | $30,115 | 100% | View → |
| GV80 | 102 | +$1,590 | +$1,520 | $79,420 | 1% | View → |
| Telluride | 102 | -$1,684 | -$1,341 | $50,018 | 100% | View → |
| Envision | 101 | -$186 | -$204 | $48,835 | 100% | View → |
| Sportage Hybrid | 97 | -$1,080 | -$828 | $35,396 | 100% | View → |
| Forester | 95 | +$721 | -$733 | $41,762 | 21.5% | View → |
| Santa Cruz | 93 | -$315 | -$38 | $35,861 | 50% | View → |
| Passport | 91 | — | — | $0 | — | View → |
| Civic Sedan | 91 | — | — | $0 | — | View → |
| Santa Fe Hybrid | 83 | -$922 | -$895 | $38,059 | 88.9% | View → |
| Kona | 83 | +$713 | +$140 | $27,612 | 33.3% | View → |
| Encore GX | 79 | -$231 | -$127 | $30,880 | 100% | View → |
| RX | 73 | +$300 | +$89 | $64,184 | 53.4% | View → |
| Civic Hatchback | 72 | — | — | $0 | — | View → |
| Tacoma Hybrid | 70 | -$564 | -$733 | $60,957 | 91.4% | View → |
| Silverado 3500 HD | 68 | -$154 | +$65 | $77,280 | 100% | View → |
| Carnival Hybrid | 58 | -$1,533 | -$1,253 | $49,148 | 100% | View → |
| Ascent | 58 | -$107 | -$1,433 | $51,101 | 43.1% | View → |
| GV70 | 56 | +$1,215 | +$1,226 | $59,820 | 3.6% | View → |
| Highlander | 51 | +$429 | +$237 | $55,300 | 66.7% | View → |
| Pacifica | 51 | -$5,284 | -$5,395 | $42,655 | 100% | View → |
| IS | 50 | -$42 | -$18 | $57,473 | 66% | View → |
| RAM 3500 Chassis Cab | 49 | -$2,449 | -$2,408 | $73,050 | 100% | View → |
| TX | 49 | +$263 | -$54 | $68,337 | 57.1% | View → |
| RAM ProMaster | 49 | -$3,673 | -$3,826 | $52,285 | 100% | View → |
| 4Runner Hybrid | 48 | -$241 | +$68 | $66,617 | 77.1% | View → |
| Aviator | 48 | +$4,500 | +$4,500 | $81,735 | 0% | View → |
| G70 | 47 | +$1,016 | +$905 | $56,140 | 2.1% | View → |
| CT5 | 47 | +$389 | +$152 | $56,490 | 87.2% | View → |
| ADX | 44 | — | — | $0 | — | View → |
| Sierra 3500 HD | 41 | -$2,256 | -$2,449 | $84,205 | 100% | View → |
| Sorento Hybrid | 41 | -$1,381 | -$1,119 | $42,305 | 100% | View → |
| XT5 | 41 | -$516 | -$80 | $60,059 | 100% | View → |
| Mustang Mach-E | 40 | -$3,900 | -$4,219 | $47,653 | 100% | View → |
| Elantra N | 39 | +$1,867 | +$1,695 | $37,934 | 0% | View → |
| ES 300h Hybrid | 37 | +$464 | +$441 | $57,763 | 40.5% | View → |
| Land Cruiser | 34 | +$217 | +$285 | $73,483 | 76.5% | View → |
| LYRIQ | 33 | +$295 | +$90 | $68,710 | 86.7% | View → |
| NX | 30 | +$266 | +$68 | $54,900 | 63.3% | View → |
| WRX | 29 | -$52 | -$714 | $38,918 | 55.2% | View → |
| Integra | 26 | — | — | $0 | — | View → |
| Optiq | 21 | -$146 | -$29 | $56,720 | 90% | View → |
| ES | 17 | +$386 | +$20 | $61,710 | 47.1% | View → |
| GR Corolla | 17 | +$257 | +$88 | $49,365 | 64.7% | View → |
| G80 | 16 | +$1,013 | +$913 | $72,780 | 0% | View → |
| RX Hybrid | 16 | +$483 | +$413 | $67,784 | 37.5% | View → |
| Prologue | 16 | — | — | $0 | — | View → |
| RAM 4500 Chassis Cab | 15 | -$2,500 | -$2,326 | $77,530 | 100% | View → |
| RDX | 15 | — | — | $0 | — | View → |
| Escalade | 14 | -$12 | +$138 | $120,685 | 85.7% | View → |
| Niro | 14 | -$928 | -$651 | $32,506 | 100% | View → |
| Corvette Stingray | 13 | -$803 | +$345 | $92,220 | 100% | View → |
| RAM 5500 Chassis Cab | 13 | -$2,308 | -$2,377 | $79,320 | 100% | View → |
| Niro EV | 12 | -$1,453 | -$1,018 | $44,800 | 100% | View → |
| LX 700h Hybrid | 12 | +$483 | -$270 | $123,614 | 33.3% | View → |
| Highlander Hybrid | 12 | +$283 | +$376 | $58,359 | 75% | View → |
| CT4 | 12 | +$304 | +$665 | $48,978 | 91.7% | View → |
| Corvette Z06 | 12 | -$1,040 | +$99 | $149,705 | 100% | View → |
| TX 500h Hybrid | 11 | +$75 | +$15 | $77,393 | 45.5% | View → |
| Prius | 11 | +$285 | +$53 | $36,099 | 63.6% | View → |
| GV80 Coupe | 11 | +$2,034 | +$2,164 | $90,395 | 0% | View → |
| Escalade ESV | 10 | $0 | +$137 | $122,958 | 100% | View → |
| Voyager | 10 | -$2,750 | -$2,663 | $40,098 | 100% | View → |
| NX Hybrid | 9 | +$683 | +$513 | $55,639 | 22.2% | View → |
| EV9 | 9 | -$1,946 | -$1,799 | $69,810 | 100% | View → |
| Vistiq | 9 | -$444 | +$128 | $82,815 | 100% | View → |
| Impreza | 8 | +$1,268 | -$561 | $32,008 | 25% | View → |
| IONIQ 9 | 8 | -$9,537 | -$9,020 | $57,981 | 100% | View → |
| GR86 | 7 | +$20 | +$155 | $37,651 | 71.4% | View → |
| Escalade IQ | 7 | -$941 | -$195 | $137,237 | 100% | View → |
| Sportage Plug-in Hybrid | 7 | -$1,211 | -$1,041 | $42,228 | 100% | View → |
| Trailseeker | 7 | -$366 | -$471 | $45,554 | 85.7% | View → |
| Sierra EV | 6 | -$6,284 | -$3,016 | $56,280 | 100% | View → |
| RX 500h F SPORT | 6 | +$406 | +$585 | $78,283 | 50% | View → |
| Civic Type R | 6 | — | — | $0 | — | View → |
| NX 450h+ Plug-in | 6 | -$52 | +$112 | $63,006 | 83.3% | View → |
| RZ Electric | 6 | +$525 | +$115 | $53,184 | 33.3% | View → |
| Civic Si | 6 | — | — | $0 | — | View → |
| EV6 | 6 | -$1,136 | -$1,185 | $42,457 | 100% | View → |
| Escape | 5 | -$5,000 | -$5,072 | $29,780 | 100% | View → |
| G90 | 5 | +$2,791 | +$3,027 | $105,480 | 0% | View → |
| Silverado EV | 5 | -$857 | -$198 | $63,535 | 100% | View → |
| Escalade IQL | 5 | $0 | -$102 | $138,942 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Alabama and refreshed every 24 hours.
We only include models with at least five active listings in Alabama so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate