Toyota RAV4 Plug-in Hybrid Price in Alabama
As of October 24, 2026, there are 61 Toyota RAV4 Plug-in Hybrid vehicles available at 19 dealerships in Alabama. Expect an average markup of $110 over MSRP in Alabama, though 66% of listings are still at or below sticker price. 13 of 19 dealers are currently pricing below MSRP on average. Prices range from $40,999 to $55,339, with a median of $50,868.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
61
In Stock
+$110
Avg Markup
65.6%
At/Below MSRP
$50,868
Median Price
Price range: $40,999 to $55,339.
Dealers in Alabama
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Tuscaloosa Toyota Tuscaloosa, AL | 3 | -$1,459 | 3 |
| Eastern Shore Toyota Daphne, AL | 8 | -$517 | 8 |
| Bill Penney Toyota of Jasper Jasper, AL | 2 | -$439 | 1 |
| Serra Toyota Birmingham, AL | 5 | -$282 | 5 |
| Limbaugh Toyota Birmingham, AL | 5 | $0 | 5 |
| Bondy's Enterprise Toyota Enterprise, AL | 2 | $0 | 2 |
| Toyota of Dothan Dothan, AL | 2 | $0 | 2 |
| Sunny King Toyota Anniston, AL | 2 | $0 | 2 |
| Serra Toyota of Decatur Decatur, AL | 2 | $0 | 2 |
| Allen Turner Toyota of Auburn Auburn, AL | 2 | $0 | 2 |
| TeamOne Toyota of Gadsden Rainbow City, AL | 2 | $0 | 2 |
| Springhill Toyota Mobile, AL | 1 | $0 | 1 |
| Toyota of Sylacauga Sylacauga, AL | 1 | $0 | 1 |
| Toyota of Montgomery Montgomery, AL | 6 | +$39 | 4 |
| Sand Mountain Toyota Albertville, AL | 2 | +$689 | 0 |
| McKinnon Toyota Clanton, AL | 1 | +$899 | 0 |
| Toyota West Mobile Mobile, AL | 1 | +$998 | 0 |
| Hoover Toyota Hoover, AL | 6 | +$999 | 0 |
| Bill Penney Toyota Huntsville, AL | 8 | +$1,000 | 0 |