This Is Already a Great Deal
Opening Offer
$38,227
Asking Price
$39,409
Max Price
$39,409
- • Recent buyers paid ~$370 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $620 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,297
Est. Invoice$36,090
Holdback$793
MSRP (Sticker)$39,659
Asking Price$39,409
Markup-$250
Dealer Margin on This Car$4,112
Percentile2% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2146
Avg Markup+$370
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP66%
Avg Days to Sell30 days
Dealer Profile
Inventory503 vehicles
Avg Markup (All Models)-$1,757
Avg Markup (RAV4)-$97
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,672
Price History
Jun 9, 2026$40,799 → $39,659(-$1,140)
Jun 23, 2026$39,659 → $39,409(-$250)
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