This Is Already a Great Deal
Opening Offer
$38,949
Asking Price
$40,154
Max Price
$40,154
- • Recent buyers paid ~$378 above MSRP
- • Asking price is already $783 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,098
Est. Invoice$36,909
Holdback$811
MSRP (Sticker)$40,559
Dealer Add-Ons (DIA)+$389
Asking Price$40,154
Markup-$405
Dealer Margin on This Car$4,056
Percentile1% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$1,530
Avg Markup (RAV4)-$120
% Below MSRP89%
Avg Days to Sell37 days
Avg Sold Markup-$1,347
Cheaper RAV4 SE AWD Inventory
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-$750$38,90915d