This Is Already a Great Deal
Opening Offer
$39,003
Asking Price
$40,209
Max Price
$40,209
- • Recent buyers paid ~$423 above MSRP
- • Asking price is already $423 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,786
Est. Invoice$36,590
Holdback (est.)$804
MSRP (Sticker)$40,209
Asking Price$40,209
Markup$0
Est. Dealer Margin on This Car$4,423
Percentile55% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold2919
Avg Markup+$423
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory460 vehicles
Avg Markup (All Models)-$707
Avg Markup (RAV4)+$28
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$255
Cheaper RAV4 SE AWD Inventory
Kenny Kent ToyotaEvansville, IN
-$1,865$37,95411d
Kenny Kent ToyotaEvansville, IN
-$1,745$36,85311d
Rhinelander ToyotaRhinelander, WI
-$1,500$38,51415d
Toyota of BrookfieldBrookfield, WI
-$775$38,23344d
AutoNation Toyota Spokane ValleySpokane Valley, WA
-$618$40,27630d
Don Franklin Corbin ToyotaCorbin, KY
-$600$38,68910d
City ToyotaGreat Falls, MT
-$520$39,9983d
Baierl ToyotaRoute 19", PA
-$519$39,91941d
First Team ToyotaChesapeake, VA
-$500$40,0037d
City ToyotaGreat Falls, MT
-$500$39,8743d