This Is Already a Great Deal
Opening Offer
$38,018
Asking Price
$39,194
Max Price
$39,194
- • Recent buyers paid ~$371 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $621 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,105
Est. Invoice$35,894
Holdback$789
MSRP (Sticker)$39,444
Asking Price$39,194
Markup-$250
Dealer Margin on This Car$4,089
Percentile2% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2190
Avg Markup+$371
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP66%
Avg Days to Sell30 days
Dealer Profile
Inventory503 vehicles
Avg Markup (All Models)-$1,757
Avg Markup (RAV4)-$97
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,672
Price History
Jun 6, 2026$39,714 → $39,444(-$270)
Jun 23, 2026$39,444 → $39,194(-$250)
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