Deal Sheet: 2026 RAV4 SE AWD

Lou Fusz Toyota · Kirkwood, MO · VIN: JTM6CRAV1TD325382

Negotiation Guide

Opening Offer

$37,297

Fair Price

$38,797

Walk Away Above

$38,803

• Recent buyers paid ~$423 above MSRP
• Sitting 53 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$34,540

Est. Invoice$35,316

Holdback (est.)$776

MSRP (Sticker)$38,809

Asking Price$38,809

Markup$0

Est. Dealer Margin on This Car$4,269

Percentile55% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold2919

Avg Markup+$423

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$1,142

Avg Markup (RAV4)-$189

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$674

Price History

Jun 4, 2026$38,309 → $38,809(+$500)

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