Negotiation Guide
Opening Offer
$54,033
Fair Price
$55,533
Walk Away Above
$56,040
- • Recent buyers paid ~$76 above MSRP
- • Sitting 79 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,327
Est. Invoice$51,458
Holdback (est.)$1,131
MSRP (Sticker)$56,547
Asking Price$56,547
Markup$0
Est. Dealer Margin on This Car$6,220
Percentile54% of inventory is priced lower
Days on Lot79 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)+$44
Avg Markup (IS)+$361
% Below MSRP58%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
May 5, 2026$56,747 → $56,547(-$200)
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