Negotiation Guide
Opening Offer
$53,221
Fair Price
$54,721
Walk Away Above
$54,683
- • Recent buyers paid ~$76 above MSRP
Price Breakdown
Est. Dealer Cost$48,634
Est. Invoice$49,727
Holdback (est.)$1,093
MSRP (Sticker)$54,645
Dealer Add-Ons (DIA)+$2,689
Asking Price$57,334
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,700
Percentile98% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,876
Avg Markup (IS)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
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