Negotiation Guide
Opening Offer
$52,660
Fair Price
$54,160
Walk Away Above
$54,122
- • Recent buyers paid ~$76 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,135
Est. Invoice$49,216
Holdback (est.)$1,082
MSRP (Sticker)$54,084
Dealer Add-Ons (DIA)+$2,689
Asking Price$56,773
Markup+$2,689
Est. Dealer Margin on This Car$8,638
Percentile98% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (IS)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
Price History
Jun 25, 2026$54,534 → $57,223(+$2,689)
Jun 28, 2026$57,223 → $56,773(-$450)
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