Negotiation Guide
Opening Offer
$59,192
Fair Price
$60,692
Walk Away Above
$60,835
- • Recent buyers paid ~$76 above MSRP
- • Sitting 43 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,270
Est. Invoice$55,490
Holdback (est.)$1,220
MSRP (Sticker)$60,978
Asking Price$60,978
Markup$0
Est. Dealer Margin on This Car$6,708
Percentile54% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)+$54
Avg Markup (IS)+$375
% Below MSRP52%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
Jul 4, 2026$61,277 → $60,978(-$299)
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