Negotiation Guide
Opening Offer
$58,959
Fair Price
$60,459
Walk Away Above
$60,421
- • Recent buyers paid ~$76 above MSRP
Price Breakdown
Est. Dealer Cost$53,741
Est. Invoice$54,949
Holdback (est.)$1,208
MSRP (Sticker)$60,383
Dealer Add-Ons (DIA)+$299
Asking Price$60,682
Markup+$299
Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,941
Percentile66% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)+$54
Avg Markup (IS)+$375
% Below MSRP52%
Avg Days to Sell40 days
Avg Sold Markup+$18
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