Negotiation Guide
Opening Offer
$54,969
Fair Price
$56,469
Walk Away Above
$56,431
- • Recent buyers paid ~$76 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,190
Est. Invoice$51,318
Holdback (est.)$1,128
MSRP (Sticker)$56,393
Dealer Add-Ons (DIA)+$299
Asking Price$56,692
Markup+$299
Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,502
Percentile66% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)+$54
Avg Markup (IS)+$375
% Below MSRP52%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
Jun 25, 2026$59,117 → $57,142(-$1,975)
Jul 9, 2026$57,142 → $56,692(-$450)
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