Negotiation Guide
Opening Offer
$53,179
Fair Price
$54,679
Walk Away Above
$54,876
- • Recent buyers paid ~$76 above MSRP
- • Sitting 50 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,015
Est. Invoice$50,116
Holdback (est.)$1,101
MSRP (Sticker)$55,073
Dealer Add-Ons (DIA)+$299
Asking Price$55,372
Markup+$299
Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,357
Percentile66% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)+$44
Avg Markup (IS)+$361
% Below MSRP58%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
Jul 12, 2026$56,022 → $55,372(-$650)
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