Negotiation Guide
Opening Offer
$53,153
Fair Price
$54,653
Walk Away Above
$54,643
- • Recent buyers paid ~$20 above MSRP
Price Breakdown
Est. Dealer Cost$48,623
Est. Invoice$49,716
Holdback (est.)$1,093
MSRP (Sticker)$54,633
Dealer Add-Ons (DIA)+$897
Asking Price$55,829
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,206
Percentile93% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold563
Avg Markup+$20
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP60%
Avg Days to Sell28 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (IS)+$972
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
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