Negotiation Guide
Opening Offer
$59,009
Fair Price
$60,509
Walk Away Above
$60,471
- • Recent buyers paid ~$76 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,785
Est. Invoice$54,994
Holdback (est.)$1,209
MSRP (Sticker)$60,433
Dealer Add-Ons (DIA)+$299
Asking Price$60,732
Markup+$299
Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,947
Percentile66% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)+$54
Avg Markup (IS)+$375
% Below MSRP52%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
Jul 9, 2026$61,182 → $60,732(-$450)
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