Negotiation Guide
Opening Offer
$57,518
Fair Price
$59,018
Walk Away Above
$59,001
- • Recent buyers paid ~$34 above MSRP
Price Breakdown
Est. Dealer Cost$52,496
Est. Invoice$53,675
Holdback (est.)$1,180
MSRP (Sticker)$58,984
Dealer Add-Ons (DIA)+$2,689
Asking Price$61,673
Markup+$2,689
Est. Dealer Margin on This Car$9,177
Percentile98% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold604
Avg Markup+$34
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP61%
Avg Days to Sell27 days
Dealer Profile
Inventory75 vehicles
Avg Markup (All Models)+$2,859
Avg Markup (IS)+$2,689
% Below MSRP9%
Avg Days to Sell39 days
Avg Sold Markup+$1,380
Price History
Jun 25, 2026$58,984 → $61,673(+$2,689)
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