Negotiation Guide
Opening Offer
$56,349
Fair Price
$57,849
Walk Away Above
$57,811
- • Recent buyers paid ~$76 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,418
Est. Invoice$52,573
Holdback (est.)$1,155
MSRP (Sticker)$57,773
Dealer Add-Ons (DIA)+$299
Asking Price$58,072
Markup+$299
Est. Dealer Margin on This Car$6,654
Percentile66% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)+$54
Avg Markup (IS)+$375
% Below MSRP52%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
Jul 9, 2026$58,522 → $58,072(-$450)
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