Negotiation Guide
Opening Offer
$61,900
Fair Price
$63,400
Walk Away Above
$63,362
- • Recent buyers paid ~$76 above MSRP
Price Breakdown
Est. Dealer Cost$56,358
Est. Invoice$57,625
Holdback (est.)$1,266
MSRP (Sticker)$63,324
Dealer Add-Ons (DIA)+$2,689
Asking Price$66,013
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$9,655
Percentile98% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (IS)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
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