Negotiation Guide
Opening Offer
$56,545
Fair Price
$58,045
Walk Away Above
$58,007
- • Recent buyers paid ~$76 above MSRP
Price Breakdown
Est. Dealer Cost$51,592
Est. Invoice$52,752
Holdback (est.)$1,159
MSRP (Sticker)$57,969
Dealer Add-Ons (DIA)+$299
Asking Price$58,268
Markup+$299
Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,676
Percentile66% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)+$44
Avg Markup (IS)+$361
% Below MSRP58%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
Jun 20, 2026$57,368 → $58,268(+$900)
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