Negotiation Guide
Opening Offer
$54,624
Fair Price
$56,124
Walk Away Above
$56,086
- • Recent buyers paid ~$76 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,883
Est. Invoice$51,004
Holdback (est.)$1,121
MSRP (Sticker)$56,048
Dealer Add-Ons (DIA)+$2,689
Asking Price$58,737
Markup+$2,689
Est. Dealer Margin on This Car$8,854
Percentile98% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold597
Avg Markup+$76
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP57%
Avg Days to Sell27 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (IS)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
Price History
Jul 9, 2026$59,187 → $58,737(-$450)
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