Negotiation Guide
Opening Offer
$55,004
Fair Price
$56,504
Walk Away Above
$56,547
- • Recent buyers paid ~$85 below MSRP
Price Breakdown
Est. Dealer Cost$50,364
Est. Invoice$51,496
Holdback (est.)$1,132
MSRP (Sticker)$56,589
Dealer Add-Ons (DIA)+$897
Asking Price$57,785
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,421
Percentile88% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold906
Avg Markup-$85
Median Markup$0
Best Deal-$4,000
Worst Deal+$20,844
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (IS)+$972
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
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