Deal Sheet: 2026 IS 350 F SPORT DESIGN awd

Bergstrom Lexus of Madison · , WI · VIN: JTHBZ1E29T5047953

Negotiation Guide

Opening Offer

$50,119

Fair Price

$51,619

Walk Away Above

$51,864

• Recent buyers paid ~$189 below MSRP
• Sitting 63 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$46,376

Est. Invoice$47,418

Holdback (est.)$1,042

MSRP (Sticker)$52,108

Asking Price$52,507

Markup+$399

Est. Dealer Margin on This Car$6,131

Percentile76% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold321

Avg Markup-$189

Median Markup$0

Best Deal-$3,143

Worst Deal+$6,723

% Sold Below MSRP71%

Avg Days to Sell40 days

Dealer Profile

Inventory47 vehicles

Avg Markup (All Models)-$1,043

Avg Markup (IS)+$399

% Below MSRP87%

Avg Days to Sell28 days

Avg Sold Markup-$850

Price History

Jun 4, 2026$52,108 → $52,507(+$399)

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