Negotiation Guide
Opening Offer
$52,233
Fair Price
$53,733
Walk Away Above
$54,003
- • Recent buyers paid ~$546 above MSRP
- • Sitting 92 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,303
Est. Invoice$49,388
Holdback (est.)$1,085
MSRP (Sticker)$54,273
Dealer Add-Ons (DIA)+$2,689
Asking Price$56,962
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,659
Percentile98% of inventory is priced lower
Days on Lot92 days
What Others Paid (Last 30 Days)
Cars Sold54
Avg Markup+$546
Median Markup+$200
Best Deal-$2,829
Worst Deal+$4,183
% Sold Below MSRP44%
Avg Days to Sell26 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (ES)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
Price History
Apr 23, 2026$54,373 → $54,273(-$100)
Jun 6, 2026$54,273 → $54,967(+$694)
Jun 25, 2026$54,967 → $56,962(+$1,995)
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