Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Wilson Toyota · Ames, IA · VIN: JTEVB5BRXT5051937

This Is Already a Great Deal

Opening Offer

$68,923

Asking Price

$71,055

Max Price

$71,055

• Recent buyers paid ~$992 above MSRP
• Asking price is already $812 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,079

Est. Invoice$64,496

Holdback (est.)$1,418

MSRP (Sticker)$70,875

Asking Price$71,055

Markup+$180

Est. Dealer Margin on This Car$7,976

Percentile61% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (4Runner Hybrid)-$548

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$61

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