Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

North Georgia Toyota · Dalton, GA · VIN: JTEVB5BR0T5051574

This Is Already a Great Deal

Opening Offer

$69,131

Asking Price

$71,269

Max Price

$71,269

• Recent buyers paid ~$971 above MSRP
• Asking price is already $2,156 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,484

Est. Invoice$65,933

Holdback (est.)$1,449

MSRP (Sticker)$72,454

Asking Price$71,269

Markup-$1,185

Est. Dealer Margin on This Car$6,785

Percentile1% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold395

Avg Markup+$971

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell23 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (4Runner Hybrid)-$1,036

% Below MSRP83%

Avg Days to Sell21 days

Avg Sold Markup-$825

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