Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Wilson Toyota · Ames, IA · VIN: JTEVB5BR9T5054151

This Is Already a Great Deal

Opening Offer

$69,369

Asking Price

$71,514

Max Price

$71,514

• Recent buyers paid ~$452 above MSRP
• Asking price is already $272 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,487

Est. Invoice$64,914

Holdback (est.)$1,427

MSRP (Sticker)$71,334

Asking Price$71,514

Markup+$180

Est. Dealer Margin on This Car$8,027

Percentile64% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold150

Avg Markup+$452

Median Markup$0

Best Deal-$4,991

Worst Deal+$7,500

% Sold Below MSRP55%

Avg Days to Sell34 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (4Runner Hybrid)-$548

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$46

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