Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Green's Toyota of Lexington · Lexington, KY · VIN: JTEVB5BR9T5052965

Negotiation Guide

Opening Offer

$70,767

Fair Price

$72,267

Walk Away Above

$72,063

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$63,954

Est. Invoice$65,391

Holdback (est.)$1,437

MSRP (Sticker)$71,858

Dealer Add-Ons (DIA)+$999

Asking Price$73,642

Markup+$1,784

Markup includes $999 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,688

Percentile91% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$1,320

Avg Markup (4Runner Hybrid)+$1,784

% Below MSRP1%

Avg Days to Sell28 days

Avg Sold Markup+$1,081

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