Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Parkersburg Toyota · Parkersburg, WV · VIN: JTEVB5BR9T5052898

Negotiation Guide

Opening Offer

$69,869

Fair Price

$71,369

Walk Away Above

$71,165

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$63,154

Est. Invoice$64,574

Holdback (est.)$1,419

MSRP (Sticker)$70,960

Asking Price$71,535

Markup+$575

Est. Dealer Margin on This Car$8,381

Percentile78% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)+$575

Avg Markup (4Runner Hybrid)+$575

% Below MSRP0%

Avg Days to Sell25 days

Avg Sold Markup+$506

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