Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTEVB5BR9T5052836

This Is Already a Great Deal

Opening Offer

$70,367

Asking Price

$72,543

Max Price

$72,543

• Recent buyers paid ~$992 above MSRP
• Asking price is already $812 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,403

Est. Invoice$65,850

Holdback (est.)$1,447

MSRP (Sticker)$72,363

Asking Price$72,543

Markup+$180

Est. Dealer Margin on This Car$8,140

Percentile61% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (4Runner Hybrid)-$871

% Below MSRP63%

Avg Days to Sell30 days

Avg Sold Markup-$737

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