Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTEVB5BR9T5051704

Negotiation Guide

Opening Offer

$71,348

Fair Price

$72,848

Walk Away Above

$72,346

• Recent buyers paid ~$1,004 above MSRP

Price Breakdown

Est. Dealer Cost$63,941

Est. Invoice$65,378

Holdback (est.)$1,437

MSRP (Sticker)$71,844

Dealer Add-Ons (DIA)+$2,395

Asking Price$73,738

Markup+$1,894

Est. Dealer Margin on This Car$9,797

Percentile85% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (4Runner Hybrid)+$515

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$73

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