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Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Landers Toyota · Little Rock, AR · VIN: JTEVB5BR9T5049869

Negotiation Guide

Opening Offer
$71,923
Fair Price
$73,423
Walk Away Above
$73,197
  • Recent buyers paid ~$452 above MSRP

Price Breakdown

Est. Dealer Cost$64,944
Est. Invoice$66,404
Holdback (est.)$1,459
MSRP (Sticker)$72,971
Dealer Add-Ons (DIA)+$599
Asking Price$73,570
Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,626
Percentile78% of inventory is priced lower
Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold150
Avg Markup+$452
Median Markup$0
Best Deal-$4,991
Worst Deal+$7,500
% Sold Below MSRP55%
Avg Days to Sell34 days

Dealer Profile

Inventory510 vehicles
Avg Markup (All Models)-$731
Avg Markup (4Runner Hybrid)-$1,479
% Below MSRP45%
Avg Days to Sell25 days
Avg Sold Markup-$572