Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BR9T5048804

Negotiation Guide

Opening Offer

$70,363

Fair Price

$71,863

Walk Away Above

$71,790

• Recent buyers paid ~$992 above MSRP
• Sitting 48 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$63,829

Est. Invoice$65,263

Holdback (est.)$1,434

MSRP (Sticker)$71,718

Dealer Add-Ons (DIA)+$1,595

Asking Price$73,812

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,983

Percentile86% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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