Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Ourisman Toyota 40 · Edgewood, MD · VIN: JTEVB5BR9T5036992

Negotiation Guide

Opening Offer

$71,632

Fair Price

$73,132

Walk Away Above

$73,377

• Recent buyers paid ~$983 above MSRP
• Sitting 87 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$65,524

Est. Invoice$66,996

Holdback (est.)$1,472

MSRP (Sticker)$73,622

Asking Price$73,622

Markup$0

Est. Dealer Margin on This Car$8,098

Percentile56% of inventory is priced lower

Days on Lot87 days

What Others Paid (Last 30 Days)

Cars Sold410

Avg Markup+$983

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell23 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$634

Avg Markup (4Runner Hybrid)-$185

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$409

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