Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Robinson Toyota · Jackson, TN · VIN: JTEVB5BR7T5049983

Negotiation Guide

Opening Offer

$71,877

Fair Price

$73,377

Walk Away Above

$73,223

• Recent buyers paid ~$1,004 above MSRP
• Sitting 41 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$65,031

Est. Invoice$66,493

Holdback (est.)$1,461

MSRP (Sticker)$73,069

Asking Price$73,869

Markup+$800

Est. Dealer Margin on This Car$8,838

Percentile79% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)+$852

Avg Markup (4Runner Hybrid)+$800

% Below MSRP0%

Avg Days to Sell35 days

Avg Sold Markup+$792

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