Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Coughlin Toyota · Heath, OH · VIN: JTEVB5BR7T5049336

Negotiation Guide

Opening Offer

$69,302

Fair Price

$70,802

Walk Away Above

$70,659

• Recent buyers paid ~$992 above MSRP
• Sitting 44 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$62,758

Est. Invoice$64,169

Holdback (est.)$1,410

MSRP (Sticker)$70,515

Asking Price$70,913

Markup+$398

Est. Dealer Margin on This Car$8,155

Percentile68% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$170

Avg Markup (4Runner Hybrid)+$398

% Below MSRP19%

Avg Days to Sell34 days

Avg Sold Markup-$534

Cheaper 4Runner Hybrid 4Runner TRD Pro PT4WD Inventory

Mike Calvert ToyotaHouston, TX

-$4,255$67,38528d

Passport ToyotaSuitland, MD

-$3,924$66,65130d

First Team ToyotaChesapeake, VA

-$3,018$68,15619d

Baxter Toyota of LincolnLincoln, NE

-$3,000$68,4994d

First Team ToyotaChesapeake, VA

-$2,971$67,92439d

Toyota of MadisonMadison, IN

-$1,500$70,85416d

North Georgia ToyotaDalton, GA

-$1,185$71,2694d

Greg Leblanc ToyotaHouma, LA

-$802$74,4547d

Walker ToyotaAlexandria, LA

-$750$74,93443d

Bighorn ToyotaGlenwood Springs, CO

-$674$70,69027d