Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: JTEVB5BR6T5054124

This Is Already a Great Deal

Opening Offer

$70,303

Asking Price

$72,477

Max Price

$72,477

• Recent buyers paid ~$1,004 above MSRP
• Asking price is already $1,004 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,505

Est. Invoice$65,954

Holdback (est.)$1,450

MSRP (Sticker)$72,477

Asking Price$72,477

Markup$0

Est. Dealer Margin on This Car$7,972

Percentile56% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)+$476

Avg Markup (4Runner Hybrid)+$3,500

% Below MSRP71%

Avg Days to Sell38 days

Avg Sold Markup+$446

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