Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Landers Toyota · Little Rock, AR · VIN: JTEVB5BR6T5050185

Negotiation Guide

Opening Offer

$69,923

Fair Price

$71,423

Walk Away Above

$71,243

• Recent buyers paid ~$1,003 above MSRP
• Sitting 40 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$63,246

Est. Invoice$64,667

Holdback (est.)$1,421

MSRP (Sticker)$71,063

Dealer Add-Ons (DIA)+$599

Asking Price$75,639

Markup+$4,576

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$12,393

Percentile91% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold339

Avg Markup+$1,003

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (4Runner Hybrid)-$1,479

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$549

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