Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Earnhardt Toyota · Mesa, AZ · VIN: JTEVB5BR5T5052476

Negotiation Guide

Opening Offer

$69,944

Fair Price

$71,444

Walk Away Above

$71,240

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$63,221

Est. Invoice$64,642

Holdback (est.)$1,421

MSRP (Sticker)$71,035

Dealer Add-Ons (DIA)+$499

Asking Price$72,233

Markup+$1,198

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,012

Percentile86% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory766 vehicles

Avg Markup (All Models)+$598

Avg Markup (4Runner Hybrid)+$3,718

% Below MSRP23%

Avg Days to Sell31 days

Avg Sold Markup+$692

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