Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Crown Toyota · Lawrence, KS · VIN: JTEVB5BR5T5051876

Negotiation Guide

Opening Offer

$69,318

Fair Price

$70,818

Walk Away Above

$70,614

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$62,664

Est. Invoice$64,072

Holdback (est.)$1,408

MSRP (Sticker)$70,409

Asking Price$71,008

Markup+$599

Est. Dealer Margin on This Car$8,344

Percentile78% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$600

Avg Markup (4Runner Hybrid)+$662

% Below MSRP2%

Avg Days to Sell34 days

Avg Sold Markup+$570

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