Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Columbia Gorge Toyota · The Dalles, OR · VIN: JTEVB5BR5T130BY69

This Is Already a Great Deal

Opening Offer

$70,347

Asking Price

$72,523

Max Price

$72,523

• Recent buyers paid ~$1,004 above MSRP
• Asking price is already $1,314 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,821

Est. Invoice$66,278

Holdback (est.)$1,457

MSRP (Sticker)$72,833

Asking Price$72,523

Markup-$310

Est. Dealer Margin on This Car$7,702

Percentile2% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$549

Avg Markup (4Runner Hybrid)-$2,474

% Below MSRP70%

Avg Days to Sell37 days

Avg Sold Markup-$627

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