Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Serra Toyota · Milwaukee, WI · VIN: JTEVB5BR4T5054106

This Is Already a Great Deal

Opening Offer

$69,761

Asking Price

$71,919

Max Price

$71,919

• Recent buyers paid ~$992 above MSRP
• Asking price is already $992 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,008

Est. Invoice$65,446

Holdback (est.)$1,438

MSRP (Sticker)$71,919

Asking Price$71,919

Markup$0

Est. Dealer Margin on This Car$7,911

Percentile56% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$836

Avg Markup (4Runner Hybrid)-$1,333

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$915

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