Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Landers Toyota · Little Rock, AR · VIN: JTEVB5BR4T5049410

Negotiation Guide

Opening Offer

$72,919

Fair Price

$74,419

Walk Away Above

$74,323

• Recent buyers paid ~$1,004 above MSRP
• Sitting 44 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$66,063

Est. Invoice$67,547

Holdback (est.)$1,485

MSRP (Sticker)$74,228

Dealer Add-Ons (DIA)+$599

Asking Price$74,827

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,764

Percentile75% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (4Runner Hybrid)-$1,479

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$547

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