Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BR4T130CE44

Negotiation Guide

Opening Offer

$70,332

Fair Price

$71,832

Walk Away Above

$71,336

• Recent buyers paid ~$992 above MSRP

Price Breakdown

Est. Dealer Cost$63,048

Est. Invoice$64,464

Holdback (est.)$1,417

MSRP (Sticker)$70,840

Dealer Add-Ons (DIA)+$1,595

Asking Price$72,934

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,886

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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