Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: JTEVB5BR3T5051312

Negotiation Guide

Opening Offer

$73,003

Fair Price

$74,503

Walk Away Above

$74,001

• Recent buyers paid ~$1,004 above MSRP

Price Breakdown

Est. Dealer Cost$65,414

Est. Invoice$66,884

Holdback (est.)$1,470

MSRP (Sticker)$73,499

Asking Price$80,793

Markup+$7,294

Est. Dealer Margin on This Car$15,379

Percentile97% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold363

Avg Markup+$1,004

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell21 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (4Runner Hybrid)+$1,889

% Below MSRP0%

Avg Days to Sell40 days

Avg Sold Markup+$701

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