Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Berlin City Toyota of Portland · Portland, ME · VIN: JTEVB5BR3T5050323

Negotiation Guide

Opening Offer

$69,527

Fair Price

$71,027

Walk Away Above

$70,804

• Recent buyers paid ~$992 above MSRP
• Sitting 39 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$62,816

Est. Invoice$64,228

Holdback (est.)$1,412

MSRP (Sticker)$70,580

Asking Price$71,379

Markup+$799

Est. Dealer Margin on This Car$8,563

Percentile79% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (4Runner Hybrid)+$3,052

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,626

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