Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Jim Norton Toyota · Tulsa, OK · VIN: JTEVB5BR3T5034946

Negotiation Guide

Opening Offer

$71,475

Fair Price

$72,975

Walk Away Above

$72,771

• Recent buyers paid ~$409 above MSRP

Price Breakdown

Est. Dealer Cost$64,584

Est. Invoice$66,035

Holdback (est.)$1,451

MSRP (Sticker)$72,566

Dealer Add-Ons (DIA)+$995

Asking Price$74,060

Markup+$1,494

Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,476

Percentile87% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold140

Avg Markup+$409

Median Markup$0

Best Deal-$4,991

Worst Deal+$5,720

% Sold Below MSRP54%

Avg Days to Sell31 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (4Runner Hybrid)-$1,963

% Below MSRP57%

Avg Days to Sell23 days

Avg Sold Markup+$121

Cheaper 4Runner Hybrid 4Runner Trailhunter PT4WD Inventory

Karl Malone ToyotaDraper, UT

-$4,592$65,6189d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,563$68,31916d

Bredemann ToyotaPark Ridge, IL

-$4,144$66,7216d

Don Franklin Corbin ToyotaCorbin, KY

-$3,084$68,906145d

Baxter Toyota of LincolnLincoln, NE

-$3,000$68,1535d

A-1 ToyotaNew Haven, CT

-$2,997$67,22333d

Ourisman Chantilly ToyotaChantilly, VA

-$2,677$67,333145d

Lithia Toyota of SpringfieldSpringfield, OR

-$1,750$68,58446d

DCH Wappingers Falls ToyotaWappingers Falls, NY

-$1,500$69,08943d

Lithia Toyota of BillingsBillings, MT

-$1,256$68,95419d