Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Gregg Young Toyota of Columbus · Columbus, NE · VIN: JTEVB5BR3T129DA73

Negotiation Guide

Opening Offer

$72,790

Fair Price

$74,290

Walk Away Above

$73,794

• Recent buyers paid ~$992 above MSRP

Price Breakdown

Est. Dealer Cost$65,235

Est. Invoice$66,701

Holdback (est.)$1,466

MSRP (Sticker)$73,298

Asking Price$74,860

Markup+$1,562

Est. Dealer Margin on This Car$9,625

Percentile85% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup+$992

Median Markup$0

Best Deal-$4,726

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$775

Avg Markup (4Runner Hybrid)+$521

% Below MSRP96%

Avg Days to Sell42 days

Avg Sold Markup-$846

Cheaper 4Runner Hybrid 4Runner TRD Pro PT4WD Inventory

Mike Calvert ToyotaHouston, TX

-$4,255$67,38530d

Passport ToyotaSuitland, MD

-$3,924$66,65132d

First Team ToyotaChesapeake, VA

-$3,018$68,15621d

Baxter Toyota of LincolnLincoln, NE

-$3,000$68,4996d

First Team ToyotaChesapeake, VA

-$2,971$67,92441d

Toyota of MadisonMadison, IN

-$1,500$70,85418d

North Georgia ToyotaDalton, GA

-$1,185$71,2696d

Greg Leblanc ToyotaHouma, LA

-$802$74,4549d

Walker ToyotaAlexandria, LA

-$750$74,93445d

Bighorn ToyotaGlenwood Springs, CO

-$674$70,69029d